Creative marketing support

In addition to our marketing and promotion service to the UK travel trade, Godley Read provides a full creative support service to help you with every aspect of your marketing. Plan and deliver profitable campaigns under one roof, with a single point of contact and a consistent approach.


Whatever your need, our talented team will work with you to deliver a practical marketing solution:

  • Digital design - websites, emails, presentations
  • Literature - direct mail, brochures
  • Advertising - online and print

And remember, Godley Read can operate as your UK headquarters, performing all the functions you would expect of a first class in-house team, but at a fraction of the cost of opening your own office.

Design and Digital - bespoke solutions for your product


Is your website performing as you’d hoped?

Your website is your first point of contact with countless potential customers. What it reveals about you and your product, both directly and indirectly, is critical to the success of your business. Design, message, relevance, speed, usability, ‘feel’ - they all combine to have a profound influence on buying behaviour.

If your website is to function as an effective conversion tool, it is critical to get it right. We know the travel industry inside out. We know exactly what discerning UK buyers look for when they visit your website. We also know what turns them off.

From planning, strategy, design, writing, branding and technical resource, we deliver an outstanding and cost effective web development service. Drawing on our extensive travel industry experience, we’ll tailor an online solution to suit the exact needs of your business.

Our websites are produced to current international web standards and adhere to WAI accessibility guidelines.


Digital marketing

The best website in the world is only as profitable as it is visible. Driving maximum traffic to your website involves developing a multi-faceted e-marketing strategy and then refining it until it performs with optimum effectiveness.

When done properly, e-marketing will generate a stream of pre-qualified visitors to your website, a predictable percentage of whom will convert into customers. E-marketing is readily measurable, allowing you to plot your return on investment with a high degree of accuracy.

The Godley Read e-marketing service is able to help you with search engine optimisation, pay-per-click advertising, e-casts and e-newsletters, banners and online PR. Together they combine to produce a potent automated marketing system that will produce profitable results for your business - year on year.


Search Engine Optimisation

Search Engine Optimisation (SEO) drives traffic to your site by equipping it to feature prominently in the search engine rankings - aiming for a consistent page one presence. Your page ranking is affected by various factors, including keywords, content, meta-tags, links from other websites, evidence of consistent updates and previous site activity.

The challenge comes when you’re in a competitive sector - such as travel and tourism. But it pays to persevere. SEO is the cornerstone of search marketing. It represents some 70% of all search traffic. It may not happen overnight, but success in the natural page rankings will make a significant difference to your online marketing campaigns.

Our experienced web marketing team is able to assist you with your SEO efforts to achieve the best possible page rankings.


Pay Per Click (PPC)

Pay-per-click is a way to get your sponsored ads displayed at the top of search engine pages (not to be confused with search engine optimisation). Pay-per-click is targeted, and delivers pre-qualified, traceable leads. It’s less expensive than traditional forms of advertising and, when done correctly, can make a vast difference to your business.

What are the benefits of pay-per-click advertising?

It’s manageable
You can control when and where your ads appear as well as the maximum price you’re willing to spend for each click. You set your budgets in advance, allowing you to control your advertising spend right down to the last penny.

It’s targeted
You only reach customers looking for your services, and you only pay for an ad when someone clicks on it. This means you pay for pre-qualified leads, and not just impressions.

It’s trackable
Track, split-test and fine tune your ads with pinpoint precision to develop profitable ongoing campaigns.

It’s instantaneous
Unlike SEO, a pay-per-click campaign can be up and running at full tilt in a matter of minutes. It can also be cancelled or suspended at the click of a mouse. Our marketing team is able to develop and manage your cost-effective pay-per-click operation.


Web analytics

This tells you how visitors interact with your website; not just the number of visitors, but which pages they visited, how long they stayed on them and what they did when they got there. For example, did they sign up to a newsletter? Did they ‘drill down’ further into your site to explore additional pages?

By monitoring your site in this way it’s possible to pinpoint exactly which online marketing initiatives are cost effective and which ones need to be discontinued or fine-tuned.  Even small changes in design, copy and navigation can have a dramatic effect on conversion and profits.

We offer a comprehensive web analytics service for our clients.


Email

Email is a highly cost-effective way to build customer loyalty and bring in repeat business.

A regular email to your database keeps you at the forefront of people’s minds. Inform of special events and offers via a monthly newsletter; give free impartial advice on travel and health matters, etc. When you give away useful information you demonstrate that you’re passionate about your product; you begin to build a personal relationship with your customers and prospects. In short, you become credible, and when you’re credible people want to do business with you.

Godley Read offers clients an effective email marketing service.


For help, advice and insight into effective Travel and Tourism Industry marketing, please contact us on +44 (0)20 8873 1097 or email us now.

We deliver

  • Increased sales
  • Improved profitability
  • More clients - faster
  • A competitive advantage
  • Sustainable success

EYE TO EYE MARKETING

Our unique approach to getting you noticed within the UK Travel industry
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Your work for Faremine in the south of England enabled us to expand our name into an area where it was little known.

We were very happy with the way in which you conducted your weekly activity in a professional manner through organised visits backed up by detailed reports.

Something you do very well is your ability to fit into a company and adopt its ethos very quickly which meant that we made some early new business wins.
Jamil Malik, Managing Director, Faremine
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Our portfolio includes:

[Logos] - Arsana Estate, Dragonfly Africa, Luna 2, Select Registry, The Moorings Village