marketing & promotion of worldwide hotels and travel
related products in the uk
 our
marketing approach
GRC Hotel Marketing's system is simple - like most good ones.
Its success is based upon utilising our UK travel network,
contacts, personal relationships and the goodwill established
over the course of 30 years in business within the UK Travel
Industry for the benefit of our clients. For more details
about us, please click
here.
how to increase your business from the uk
GRC Hotel Marketing have a database of over 8000 Tour Operators,
Leisure and Corporate Travel Agencies in the UK. Some 500
of these form our elite group as they are the best in the
UK Travel Industry and this is where our strongest, most personal
relationships exist. We visit most of these on a regular basis,
entertain them and generally take good care of them so that
they are very much open to considering the products we recommend
to them. They trust us not to waste their time with products
that are not relevant to their needs.
We at GRC Hotel Marketing firmly believe that building
bridges to connect you with the Travel Industry in the UK
is the fastest, most sustainable and cost effective way of
ensuring that your product is initially noticed and then remembered.
We have always been concerned that the problem with advertising
via the mass media, apart from the cost, is that when the
advertising stops, the interest in your product stops. We
prefer to concentrate on the Travel Industry approach and
back this up with "strategic advertising", which
does not have to be horribly expensive.
simple steps to ensure your hotel is noticed
 GRC
Hotel Marketing UK will only represent in the UK Hotels and
products that are the best in their particular niche. We believe
that by only agreeing to represent in the UK the very best
overseas Hotels and products, we are creating a portfolio
which, although we wish it to remain small and exclusive,
will enable each member to genuinely benefit from association
with the others.
As soon as you have appointed us for the marketing of your
hotel or exclusive resort in the UK, we will immediately send
an introductory email to our elite group of 500 Tour Operators
and Travel Agents including a link to your website. We promote
our hotel portfolio to our top Tour Operators and Travel Agents
on a monthly basis in order to maintain awareness of the products
we represent.
We also present each product individually to our Tour Operators
and Travel Agents eye to eye. At a meeting we will always
lead in with the product which, based on our knowledge of
their business, is likely to be of greatest interest. As the
meeting unfolds we will seek to introduce other relevant products
from our portfolio.
Because our hotel portfolio will always be small and exclusive,
we are able to give each product a regular chance to play
the lead role, whilst always being able to take advantage
of doors that have been opened by others.
On top of all this you will be able to send us regular updates
or items of special interest and we will send these out to
our network immediately.
If desired we can arrange to market your hotel individually
rather than as part of a portfolio.
hotel marketing case studies
We are proud to be able to share with you some recent successes.
To view these, please click
here.
For further details about our hotel and resorts marketing
services and how to proceed, please click
here.
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