Tony Godley and Select Registry USA
The Godley Read Consultancy welcomes existing Select Registry members and those considering applying to join this most prestigious of associations.
Tony Godley of The Godley Read Consultancy contacted Keith Kehlbeck, Executive Director of Select Registry in 2007, expressing an extreme interest in the idea of introducing the portfolio to his Travel Network in the UK and Ireland. Tony had stayed at several of the properties and fully understood what it took to be accepted as a member. His perception was that the Travel Industry in the UK and Ireland and their more discerning clients would be delighted at making the acquaintance of such distinguished properties, which, as a portfolio, had never been marketed there before. Keith concurred and they were right.
Through their intimate knowledge of the Travel Industry in the UK and Ireland, Godley Read were able to select from their network of Travel Industry professionals, a General Sales Agent that was a perfect partner for Select Registry. This was a Tour Operator called The Vacations Group who, because of the existing nature of their business, fully understood the unique appeal of the type of properties that were Select Registry members. Since March 2008 Godley Read have been driving bookings for Select Registry properties to The Vacations Group via their Travel Agency network which is several thousand strong, with an Elite Group of some 500.
The statistics show that these methods are already producing extremely encouraging results and the general feeling is that this particular journey has only just begun.
Godley Read and Select Registry are constantly working for the benefit of the members. The next big news item in the UK and Ireland is that The Vacations Group are currently working on a 45 page brochure for distribution to the Travel Trade here which will feature all Select Registry properties. This is being hailed as a very important step, as currently the Travel Agents are rather handicapped in that they do not have anything tangible to give to clients or mail to them as far as Select Registry is concerned. The Directories are superb, but the perception is that the general public need to be presented with suggested itineraries and ideas featuring Select Registry properties in order for the maximum impact to be made. This brochure, which will be with all good Travel Agents in the UK and Ireland before Christmas 2008 will address that shortfall.
The Godley Read Consultancy looks forward very much to working closely with Select Registry and its members and would strongly encourage anyone reading this who is considering applying for membership to do so, as it is by far the strongest portfolio of its kind in our opinion.