Vacations Group (Vacations to America)

A well established UK Tour Operator specialising in tailor made holidays to the USA.

The challenge.

Although a well known name both inside and outside the Travel Industry, the Company felt that it needed to develop closer more personal links with Travel Agents in particular, in order to build lasting loyalty and a platform from which to take the business to another level.

The solution.

GRC embarked on a round of visits to Travel Agents within its network on behalf of Vacations Group. This involved initially making several visits to key Agents in order to make absolutely sure the message had been absorbed, before moving on to pastures new.

The outcome.

By the end of an 18 month period, Vacations Group declared themselves more than satisfied with the results that had been achieved and indeed needed to recruit more staff in order to deal with the increase in business that had resulted. At one point their California programme showed a 90% increase year on year.

For help, advice and insight into effective Travel and Tourism Industry marketing, please contact us on +44 (0)20 8873 1097 or email us now.

Why use us

Accurately targeted marketing - time, effort and money never wasted
Products introduced only to UK Travel industry members who we know will have a genuine interest
Face to face meetings - more cost effective than traditional media with far better results
Decades of accumulated experience and knowledge at the disposal of our clients
Network of over 8000 potential UK Travel industry partners

EYE TO EYE MARKETING

Our unique approach to getting you noticed within the UK Travel industry
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I asked Tony to build me a network of Travel Agents to which I could sell my special airfares. He took a product that did not exist on day one, to a level a couple of years later where our turnover was in the region of £12m annually.
Ranjit Anand, Former CEO – Fair’s Fare Ltd.
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Godley Read Consultancy: HOTEL MARKETING & REPRESENTATION IN THE UK