Vacations Group (Vacations to America)
A well established UK Tour Operator specialising in tailor made holidays to the USA.
The challenge.
Although a well known name both inside and outside the Travel Industry, the Company felt that it needed to develop closer more personal links with Travel Agents in particular, in order to build lasting loyalty and a platform from which to take the business to another level.
The solution.
GRC embarked on a round of visits to Travel Agents within its network on behalf of Vacations Group. This involved initially making several visits to key Agents in order to make absolutely sure the message had been absorbed, before moving on to pastures new.
The outcome.
By the end of an 18 month period, Vacations Group declared themselves more than satisfied with the results that had been achieved and indeed needed to recruit more staff in order to deal with the increase in business that had resulted. At one point their California programme showed a 90% increase year on year.