Vacations Group (Vacations to America)

A well established UK Tour Operator specialising in tailor made holidays to the USA.

The challenge.

Although a well known name both inside and outside the Travel Industry, the Company felt that it needed to develop closer more personal links with Travel Agents in particular, in order to build lasting loyalty and a platform from which to take the business to another level.

The solution.

GRC embarked on a round of visits to Travel Agents within its network on behalf of Vacations Group. This involved initially making several visits to key Agents in order to make absolutely sure the message had been absorbed, before moving on to pastures new.

The outcome.

By the end of an 18 month period, Vacations Group declared themselves more than satisfied with the results that had been achieved and indeed needed to recruit more staff in order to deal with the increase in business that had resulted. At one point their California programme showed a 90% increase year on year.


For help, advice and insight into effective Travel and Tourism Industry marketing, please contact us on +44 (0)20 8873 1097 or email us now.

Why use us

  • Accurately targeted marketing - time, effort and money never wasted
  • Products introduced only to UK Travel industry members who we know will have a genuine interest
  • Face to face meetings - more cost effective than traditional media with far better results
  • Decades of accumulated experience and knowledge at the disposal of our clients
  • Network of over 8000 potential UK Travel industry partners

EYE TO EYE MARKETING

Our unique approach to getting you noticed within the UK Travel industry
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“I personally accompanied Tony Godley to a number of sales presentations...Tony is not only passionate and enthusiastic about everything he does, but he also commands respect and acquires an audience where others would certainly have been turned away...”
Michael Waller,
Chief Executive Officer, Dragonfly Africa
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Our portfolio includes:

[Logos] - Arsana Estate, Dragonfly Africa, Luna 2, Select Registry, The Moorings Village