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The Moorings

A formerly ‘top secret’ deluxe hideaway in the Florida Keys

Nestling among the groves of an ancient former coconut plantation in the heart of Islamorada, halfway between Miami and Key West, The Moorings is an exclusive 18-acre resort consisting of 18 outstanding houses and cottages.

The challenge

Until they spoke to us, our client had done no advertising or marketing of any kind.
Indeed, they had never worked with the travel industry, either at home or abroad.

Recommendations and referrals had always been sufficient to keep The Moorings fully booked. However, after enjoying many years of minimal competition, their market became diluted as rival developments began to claim a share of their business.

Our client knew that tourists from the UK flock to Florida every year in huge numbers. They were eager to tap into this business, but only in a discrete, discerning way. They had no wish to be mass marketed or to spend a large amount of money on the exercise.

The solution

We proposed that we develop a select leisure travel network in the UK, comprising agents with clients who had a genuine interest in their product - and also the means to afford it. We suggested that this should be managed by a single tour operator who would act as a dedicated UK sales agent for their product.

The outcome

The result was dramatic. Our client began to receive enquiries from the UK within four weeks, and we continue to introduce new clients. The Godley Read network remains The Moorings’ only point of contact with the travel industry, and that includes the USA.

www.mooringsvillage.com


For help, advice and insight into effective Travel and Tourism Industry marketing, please contact us on +44 (0)20 8873 1097 or email us now.

Why use us

  • Accurately targeted marketing - time, effort and money never wasted
  • Products introduced only to UK Travel industry members who we know will have a genuine interest
  • Face to face meetings - more cost effective than traditional media with far better results
  • Decades of accumulated experience and knowledge at the disposal of our clients
  • Network of over 8000 potential UK Travel industry partners

EYE TO EYE MARKETING

Our unique approach to getting you noticed within the UK Travel industry
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“...Godley Read has helped us to successfully penetrate a segment of the UK travel market that was previously closed to us...”
Michael Waller,
Chief Executive Officer, Dragonfly Africa
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Our portfolio includes:

[Logos] - Arsana Estate, Dragonfly Africa, Luna 2, Select Registry, The Moorings Village