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Select Registry

A unique portfolio of the most exquisite hotels and inns in North America - 400 of the “finest country inns, B&Bs and unique small hotels”, from California to Nova Scotia - the very best the travel industry has to offer.

The challenge

Before approaching us, our client had been established in the USA for 35 years, but had never been marketed outside North America or worked with the wider travel industry.

Many of Select Registry’s properties were fully booked only during their peak seasons. Most members wished to increase their year-round occupancy to a more consistent level, but were unsure how to do it.

The solution

Our first task was to successfully persuade the portfolio members (over 400 individual hoteliers) that, for the first time, they should consider working with and paying commissions to the travel industry.

We then set about building a network of UK travel agents who would be receptive to the Select Registry product. We also selected as UK general sales agent a tour operator with an intimate knowledge of the type of properties featured in the portfolio.

Finally, we helped our client employ an efficient reservations system to enable independent travellers and travel agents who did not want to use tour operators to make reservations directly via the Select Registry website. We also introduced our client to a trading partner who helped them accept bookings via the various airline reservations systems (GDSs).

The outcome

Eight months later, our client had a regular flow of bookings via our network of UK travel agents and their Godley Read-appointed UK sales agent. Work is ongoing and the network continues to grow. The reservations system on the Select Registry website is shortly to go live, opening a lucrative new revenue stream. Our client has been so pleased with progress to date that Godley Read Consultancy has been invited to participate in the Select Registry annual conference later this year.

www.selectregistry.com


For help, advice and insight into effective Travel and Tourism Industry marketing, please contact us on +44 (0)20 8873 1097 or email us now.

Why use us

  • Accurately targeted marketing - time, effort and money never wasted
  • Products introduced only to UK Travel industry members who we know will have a genuine interest
  • Face to face meetings - more cost effective than traditional media with far better results
  • Decades of accumulated experience and knowledge at the disposal of our clients
  • Network of over 8000 potential UK Travel industry partners

EYE TO EYE MARKETING

Our unique approach to getting you noticed within the UK Travel industry
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“I heartily recommend the Godley Read Consultancy and look forward to a long and beneficial relationship with Tony and his network of travel industry professionals.”
Keith Kehlbeck, Executive Director, Select Registry: Distinguished Inns of North America
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Our portfolio includes:

[Logos] - Arsana Estate, Dragonfly Africa, Luna 2, Select Registry, The Moorings Village