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A unique Airline Consolidation Unit selling Club and First Class airfares to the travel trade

The challenge

This corporate travel agency (TMC) had decided to create a trade-to-trade division for the first time, concentrating purely on Club and First Class Airfares.  Their problem was simple: they needed their new product to be marketed across the UK to corporate and leisure travel agencies who would have a genuine need for the service, but in a marketplace that was already awash with airfares suppliers…

The solution

As a result of numerous face to face meetings, we successfully persuaded our travel industry colleagues that our client’s product was different from others in the marketplace and that for this reason they should try it.  Once achieved, we were able to maintain awareness and build on these relationships to ensure ongoing profitability.

The outcome

Their turnover for 2005 showed an increase of 85.2% over 2004, and the turnover for 2006 showed an increase of 80.4% over 2005. Needless to say, these figures generated huge profits and they continue to do so.


For help, advice and insight into effective Travel and Tourism Industry marketing, please contact us on +44 (0)20 8873 1097 or email us now.

Why use us

  • Accurately targeted marketing - time, effort and money never wasted
  • Products introduced only to UK Travel industry members who we know will have a genuine interest
  • Face to face meetings - more cost effective than traditional media with far better results
  • Decades of accumulated experience and knowledge at the disposal of our clients
  • Network of over 8000 potential UK Travel industry partners

EYE TO EYE MARKETING

Our unique approach to getting you noticed within the UK Travel industry
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Tony Godley is amongst the top three natural Salesmen I have ever known. My only fear has always been that one day he would try to sell me something, as I would surely have to buy it, whatever the cost!
Ranjit Anand, Former CEO – Fair’s Fare Ltd.
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