 grc
hotel marketing case studies
At GRC Hotel Marketing we believe that what sets us apart
from the rest is the direct approach and the trust that we
have worked hard over the course of many years to establish.
We are aware that one loose cannon in all this, one product
that is not all it seems to be, could ruin all our hard work.
Thus we are very careful who we agree to represent. This has
from time to time caused some disappointment amongst interested
parties, but this stand is necessary for us to take if the
clients in our small exclusive portfolio are to genuinely
be able to benefit from association with the others.
presentation & promotion of luxury villas, hotel establishments
and distinctive resorts in the uk
We currently represent a diverse, select group of Travel
Industry colleagues. Below, in condensed form, we have outlined
how some of these have benefited from our services.
A South African Destination Management Company who also
own a world famous Hotel.
In the space of one year exactly we built for this organisation
a hard-core network of nearly 200 Tour Operators and Travel
Agents in the UK. Our client now works closely with this network
and is delighted to have successfully penetrated an area of
the Travel Industry that had been closed to them until they
talked to us. For more information about this client of ours,
please visit their
website.
A unique Airline Consolidation Unit selling Club and First
Class airfares to the Travel Trade
We started Marketing this product to our Network in 2004.
The turnover for 2005 showed an increase of 85.2% over 2004
and the turnover for 2006 showed an increase of 80.4% over
2005. Needless to say these figures generated huge profits
and continue to do so.
A hitherto top secret Deluxe Hideaway Resort in the Florida
Keys
Until they talked to us last November, this property had never
indulged in any advertising or marketing and had never worked
with the Travel Industry in any Country, including North America.
They liked our personalised approach and asked us to create
a small select Travel Network for them in the UK, trusting
us to find Tour Operators and Travel Agents who had clients
that would be a natural fit for their product. This we did
very quickly and although we are still adding to their network,
they started to receive enquiries within four weeks. Visit
the Moorings
Resort website for more information on their deluxe properties.
A portfolio of more than 400 exquisite Hotels and Inns
in North America
This unique collection of properties has never before
been marketed outside North America. They asked GRC Hotel
Marketing to promote their interests in the UK because, in
their words, they had never before encountered such a "pure"
way of reaching and creating lasting relationships with the
UK Travel Trade. They liked our assertion that whilst electronic
communications are a useful tool for maintaining awareness
amongst large numbers of people, there is no substitute for
an "eye to eye" meeting with a handshake at the
end. This is a new project for us, but the early signs are
that the Travel Trade in the UK are going to hungrily devour
this product. For more information about the company and the
exquisite properties included in the collection, please visit
Select
Registry
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