advertising
unusual and deluxe properties to uk travel agents and tour
operators
Godley Read Consultancy's deluxe property marketing services
are unique. We utilise a very large network containing the
top Tour Operators, Leisure and Corporate Travel Agents in
the UK. Most of these companies are known to us on a personal
level and we have a close working relationship with the rest.
What makes our deluxe property marketing different from
any other marketing company is the personal relationships
we have with the best Tour Operators and Travel Agencies in
the UK.
why are our deluxe property's marketing services successful
We believe that electronic communication is a useful tool
for helping to maintain awareness when large numbers are involved,
but we place huge emphasis on arranging meetings at which
we present our client's products.
When we at GRC Hotel Marketing send emails about deluxe properties
to our large network, they open and read them because they
know we will only send them information that is likely to
be of genuine interest. Most other marketing organisations
would drip feed their potential clients by email in an attempt
to wear them down or they would have a small number of key
organisations that they work with.
We meet with approximately 25 UK Tour Operators and Travel
Agents per month in order to make eye to eye presentations
of our client's deluxe properties and products. We will generally
request a meeting based on one or two products from our portfolio
that, based on our knowledge of their business, will be of
great interest. Your deluxe property can also be advertised
individually rather than as part of a portfolio.
Many of our UK Travel Agents are very large organisations,
which means that even if your deluxe property is not relevant
to their main geographic business area, it may be to their
second or third and this requirement will still be very substantial.
We at GRC Hotel Marketing firmly believe that building
bridges to connect you with the Travel Industry in the UK
is the fastest, most sustainable and cost effective way of
ensuring that your product is initially noticed and then remembered.
We have always been concerned that the problem with advertising
via the mass media, apart from the cost, is that when the advertising
stops, the interest in your product stops. We prefer to concentrate
on the Travel Industry approach and back this up with "strategic
advertising", which does not have to be horribly expensive.
To find out more about advertising your unusual or deluxe
property to travel agents and tour operators in the UK, please
contact GRC Hotel
Marketing.
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