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Dragonfly

A South African destination management provider and owner of a world famous hotel

Dragonfly Africa is one of Southern Africa’s leading Destination Management Companies. They operate in the USA, Australia, New Zealand and the United Kingdom and have recently opened offices in Russia.

The challenge

A well known global name in group, incentive and conference travel for over 25 years, Dragonfly Africa now sought to increase their share of the individual travel market. They’d been unable to achieve this through their own resources.

The solution

Godley Read advised Dragonfly on the best way to build profitable relationships with the travel trade in the UK, without the trouble and vast expense of setting up and staffing a UK office and marketing operation.

The outcome

In the space of exactly one year, we’d introduced Dragonfly to a hard-core network of almost 200 UK tour operators and travel agents. They continue to work together closely and productively.

Our client is delighted to have successfully penetrated an entirely new area of the industry for them with such ease.